Face Recognition

Face Recognition

What is Face Recognition?

Every person has unique features that differentiates them from others. Even though people may look similar, no face is exactly the same. Face recognition is a method of identifying or verifying the identity of a person through their face.

How It Works


The software detects and locates human faces in images and videos.


The face recognition software reads the face to develop a mathematical facial signature. Somethings that the software looks at includes: distance between the eyes, distance between the forehead and chin, etc.


The facial signature is compared to a database of faces to determine a match.

Why Use Face Recognition?

Entry Management

Get alerts of when unauthorized personnel or known thieves enter the premises

Targeted Marketing

Gender and age traits will be provided with each detected face so that businesses can present relevant ads.

Personalized Shopping Experience

Identifies VIP customers so that they can receive special deals and tailored services.

Loyalty Programs

Recognizes repeat customers when they enter so that they can be rewarded with exclusive in-store deals.