People & Vehicle Counting
How It Works
Most of the existing counting software on the market utilize a simple line crossing algorithm to count. This means that objects are counting whenever they cross an invisible line within the camera’s frame. This method tends to be inaccurate because it will double-count an object that moves out and back into the frame.
The key to an accurate people & vehicle count if iFovea’s object detection & tracking technology:
Object Detection
Each object that moves into the camera's frame is detected and classified into different categories such as cars, people, pets, luggage, etc. This detection allows the system to identify people and vehicles to only count those two things unlike other counting software that will count anything that moves.
Object Tracking
After being detected, the software will follow the movement of each object. This prevents double-counting because each object will still be recognized as one thing, even if it moves out of the frame.
Object Detection
Each object that moves into the camera’s frame is detected and classified into different categories such as cars, people, pets, luggage, etc. This detection allows the system to identify people and vehicles to only count those two things unlike other counting software that will count anything that moves.
Object Tracking
After being detected, the software will follow the movement of each object. This prevents double-counting because each object will still be recognized as one thing, even if it moves out of the frame.
Optimizing Business Operations With People Counting
Counting the number of people inside of a store is a vital source of information for businesses. Using this information, businesses can determine things like:
Foot Traffic
This is the number of people who enter a location. This allows businesses to gauge store performance or the outcome of a recent store promotion or event.
Path to Purchase
Tracks the path that customers tend to take throughout the store to optimize product placement and analyze what drives purchases.
Shopper Interest
iFovea users can determine specifically which areas they want to count people in order to assess which products are receiving the most attention.
Optimizing Traffic With Vehicle Counting
Counting vehicles is an important source of information for traffic and city planners. Knowing the amount of cars that are passing through certain areas allow developers to plan out roads and budget resources accordingly. For example, the traffic load helps them calculate:
How many lanes a road should have
How long stoplights should last
How many roads to build
How many turn lanes should be at an intersection
Optimizing Business Operations With People Counting
Counting the number of people inside of a store is a vital source of information for businesses. Using this information, businesses can determine things like:
Foot Traffic
This is the number of people who enter a location. This allows businesses to gauge store performance or the outcome of a recent store promotion or event.
Path to Purchase
Tracks the path that customers tend to take throughout the store to optimize product placement and analyze what drives purchases.
Shopper Interest
iFovea users can determine specifically which areas they want to count people in order to assess which products are receiving the most attention.
Customer & Employee Experience
Identifies peak hours of activity so that staffing can be adjusted to support customer demands.
Optimizing Traffic With Vehicle Counting
Counting vehicles is an important source of information for traffic and city planners. Knowing the amount of cars that are passing through certain areas allow developers to plan out roads and budget resources accordingly. For example, the traffic load helps them calculate:
How Many Lanes a Road Should Have
How Long Stoplights Should Last
How Many Roads to Build
How Many Turn Lanes Should Be At An Intersection
Vehicle counting is also useful for regulating traffic flow and identifying where issues begin to occur so that they can be resolved.